Haryana State Board HBSE 7th Class Social Science Solutions Civics Chapter 6 Understanding Media Textbook Exercise Questions and Answers.
Haryana Board 7th Class Social Science Solutions Civics Chapter 6 Understanding Media
HBSE 7th Class Civics Understanding Media Textbook Questions and Answers
In what ways does the media play an important role in democracy?
Media plays an important role in democracy in the following ways:
(a) On the basis of media’s information citizens can learn how the government works.
(b) Public becomes aware of the fraudulent practices and the corruption is curbed.
(c) Media helps in forming opinion of the masses.
(d) The media also announces the opinion of the public about certain issues, problems.
Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
Title to the diagram:
Role of Media for Business Houses
Link between media and Big Business Houses:
(i) Media helps in advertisement for products of big business houses.
(ii) Media helps business houses to know about the detailed programmes of government.
(iii) Big Business houses come to know about the needs, wants of people and changing trends in their lines of products.
(iv) Media gets business through big business houses.
(v) Some popular media groups are owned by big business houses, e.g., Hindustan Times by Birla group. Hence, media and big business houses are complementary to each other.
You have read about the ways in which media, sets the agenda. What kind of effect does this have in a democracy? Provide two examples in support of your view.
Media ‘sets agenda’ because media has its great importance of its own. It is the media through which the public can raise voices. Media decides which subjects to highlight and hence ‘sets the agenda’.
(i) News of major public events is highlighted.
(ii) The visit of a famous political party is highlighted.
(iii) Alarming level of adulterations in food items is highlighted.
As a class project, decide to focus on a particular news topic and cut out stories from different newspapers on this.-Also watch the coverage of this topic on TV news. Compare two newspapers and write down the similarity and differences in their reports. It might help to ask the following questions:
(a) What information is this article providing?
(b) What information is it leaving out?
(c) From whose point of view is the article being written?
(d) Whose point of view is being left and why?
I. Hindustan Times
India fourth-largest market: Domino’s
Jubilant Food Works, which operates the Domino’s Pizza chain and Dunkin’ Donuts in India, on Thursday said India is Domino’s fourth-biggest overseas market, after the US, UK and Mexico.
“In the global Domino’s system, we are amongst the top four countries in terms of absolute number of stores,” said Sliyam S Bhartia, chairman and Hari S Bhartia, co¬chairman, Jubilant Food Works Ltd., while inaugurating the food major’s 500th store at Rajinder Nagar, Delhi.
The chain, which sells 70% of all India’s home- delivery pizzas and has 55% share of the organised pizza markets, is betting on products that cater to Indian tastes to continue its aggressive growth. “There are a number of tweaked products in the pipeline to woo the taste buds of the Indian consumer. Our aim is to continue innovation at reasonable price points,” said Richard Allison, executive vice¬president, Bomino’s Pizza International.
Betting of India
500 Number of Domino’s stores in India 30% Sales growth in one store over the fiscal year 2010-11 ‘ 55% Market share in the organised pizza market. 70% Market share in the pizza home delivery segment
Hari S Bhartia, co-chairman, Jubilant Food Works Ltd; Ritchard Allison, executive vice-president, International Dominos Worldwide and Shyam S Bhartia, chairman, Jubilant Food Works Ltd in New Delhi on Thursday.
(a) This article provides information that India is the fourth largest market of Dominos-after the US, UK and Mexico.
(b) It is leaving out information on what other products Dominos want to introduce in India.
(c) The article is being written from the point of view of those who want to enter new business venture with Dominos and the consumers.
(d) The point of view of the workers at Dominos is left out.
This is so because it is market-oriented.
India fastest growing market for Domino’s
Dipti Jain / TNN
Despite a palpable slowdown in the eating out industry across the globe, India has emerged as the fastest growing market for Domino’s outpacing US, which is the largest market for the pizza chain major across 73 countries where it has presence. India recorded an annual growth rate of nearly 50% for Domino’s for the fifth consecutive year.
“India has been performing fabulously for us. We are seeing some pressure in western Europe especially, where it has been a very tough economic year for us,” Domino’s executive vice-president (international) Richard E Allison Jr said. India, which accounts for 5% of Domino’s global sales, is among the top five markets for the US based company. In terms of store counts too, India has registered the highest growth among all other markets.
The brand added 75 stores in India in calendar year 2011 taking the total number to 500. It is planning to increase the number by 100 in the current financial year. The company, which currently competes with other food chains such as Pizza Hut and Papa John’s, commands around 55% share of the Rs. 1,800 crore pizza industry in the country.
With only 10-15% of the industry organized, Allison is optimistic on increasing its market share by increased accessibility to consumers. The company will invest over Rs. 150 crore in India this financial year, up from the Rs. Ill crore it had invested last year. Like most other companies in the quick service restaurant space, Domino’s too reported a decline in the same stores sales growth in the April to June quarter to 22.3% from 36.7% in the corresponding period last year.
With consumer spending getting more discretionary, the brand has pushed price hikes, which normally happen in the first quarter, to the second quarter of the current fiscal year.
The company is also focusing on value offerings in a bid to widen its consumer base in the country. “We have to think about the product pricing always. The game is all about value pricing. We are only focusing on increasing our market share in India.”
(a) This article is providing information on the expanding share of Indian market for Dominos.
(b) This article is leaving information on the other big markets (except US) for share of Dominos.
(c) This article is written from the view of producers and consumers of Dominos
(d) This article leaves the point of view of the workers working at Indian Domino outlets.
Activity Based Questions:
Look at the collage and list the six kinds of media that you see
• Computer and Internet
• Newspapers, magazines
Ask older members of your family about what they used to listen to on the radio when there was no TV around. Find out from them when the first TV came to your area. When was cable TV introduced?
• Older members of our family used to listen to news on radio and old Hindi songs.
• The first TV came to our area in 1962.
• Cable TV was introduced in 1984.
How many people in your neighbourhood use the internet?
List three things that you know about some other part of the world from watching television.
•International Cricket matches.
• Disasters-Natural or Man-made.
Can you list three different products that are advertised during your favourite TV programme?
• Surf excel
• Brooke-Bond Tea.
Take a newspaper and count the number of advertisements in it. Some people say that newspapers have too many advertisements? Do you think this is true and why?
• Hindustan Times-70
Some people correctly say that newspapers have many advertise¬ments but it in important because:
(i) Many advertisements bring down the cost of the newspaper to the generally public and it becomes widely affordable.
|Crackdown on polluting factories||Closure of factories causes unrest|
|Protestors block roads and disrupt traffic Violent protests by owners and workers brought the city to a standstill today. People getting to work could not do so on time because of huge traffic jams. The owners and workers are protesting the government’s decision to close down polluting factory units. Although the government did take this decision rather hastily, the protestors have known for quite some time that their units are not legal. Crackdown on polluting factories Protestors block roads and disrupt traffic Moreover the levels of pollution in the city will be greatly reduced by this closure. Mr. Jain a wellknown figure in the city said, “With our city gradually becoming Indies’s new business hub, ills important lhat it be a dean and green city. Polluting factories should be moved. The factory owners arid workers should accept the relocation being offered by the government instead of protesting||• Daily News Service
The closure of one lakh factories in the city’s residential areas is likely to become a seriGus issue. On Monday, thousandsoffartoryownersandworkers took to the streets to strongly protest this closure. They said that their livelihoods would be lost. They say that the fault lies with the municipal corporation because it continued to issue licenses for new factories to be set up in residential areas.They also say that there were no adequate relocation efforts. The owners and workers plan a one-day city bandh to protest against this closure, Mr. Sharma, one of the factory owners said, . “Ttegoyernmentsaysithatithasdone a loHolteiate us. But the areas they have sent us to have JIO facilities and have not been developed tor the last live years.”
Are the above stories in the two newspapers given above similar? And if not, why not? What, in your view, are the similarities and differences?
Both the news relate to the closure of factories in the residential areas. However, the News of India reports about the nuisance created by the protesters. It is reported that they disrupt traffic and continuously pollute the city. The Indian Daily reports about the plight of lot of workers who lose jilieir livelihoods because of closure “of factories.
If you read the story in the News of India, what would you think about the issue?
The government’s decision about closure of factories is apt because it would reduce the pollution. The angry owners and workers protest the decision and cause unrest.
Do you think it is important to know both sides of the story?
It is important to know both sides of the story because only then we shall be able to develop our own views and give judgements
What is the consequence of the Media, “setting the agenda by reporting on the fashion week rather than the slum demolitions?”
By report on the fashion week, the media will attract more readers and they will earn more money.
Can you think of an issue that does not seem important to you because it is never featured in the media?
Inflationary prices of essential commodities.
HBSE 7th Class Civics Understanding Media Important Questions and Answers
Very Short Answer Type Questions
What is media?
All means of communication are collectively referred to as media.
Why are newspapers called print media?
The newspapers are called print media, because these newspapers use print technology in reporting their news, etc.
What is censorship?
When the government prevents media from making a news or programme or their parts public it is called censorship.
Short Answer Type Questions
What is a balanced report? What is the basic requirement of a balanced report?
A balanced report is one which discusses all points of view of a particular story and then leaves it to readers to make up their mind.
The basic requirement of a balanced report is an independent media. No one should tell the media what is to be included and what should not be included in the report.
Why are most newspapers not able to provide a balanced story before the readers?
Most newspapes are not able to provide a balanced story before readers because most of media are controlled by big business houses in India. Many business houses, provide advertisement to the newspapers. How can they publish anything against them when they run at their expenses.
How can the credibility of the media be maintained?
The credibility of media can be maintained if. media does not resort to unethical means for raising its circulation. Media should not try to make money through a sting operation. The media should also not conduct trials and pronounce people guilty or innocent since it is not their job.
Long Answer Type Questions
What is the role of TV in our lives?
(i) At present we can not imagine our lives without TV. It has made us the members of the world community.
(ii) It allows us to view news and entertainment channels across the world through satellites and cables.
(iii) We can see live telecast of any event, natural calamities, etc., happening in one corner while sitting in other corner of the world.
Thus, the TV has changed the world into a small village.
Understanding Media Class 7 HBSE Notes
- Publish: This refers to news-reports, articles, interviews, stories, etc. that are printed in newspapers, magazines and books for a wide audience to read.
- Censorship: This refers to the powers that government has to disallow media from publishing or showing certain stories.
- Broadcast: This, here, refers to a TV or radio programme that is widely transmitted.
- Public Protest: When a large number of people come together and openly state their opposition to some issue. Organizing a rally, starting a signature campaign, blocking roads, etc. are some of the ways in which this is done.
- Media: Media is the plural form of medium which means ways through which the issues are published and propagated through various means, like newspapers, magazines, radio, television, periodicals, internet satellites, etc.